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Latino leaders were quick

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Trois astuces à adopter pour augmenter sa visibilité sur le net

Souhaiterez-vous que les revenus de votre société augmentent de manière considérable ? Alors, il est indispensable que votre politique de communication soit basée sur le digital. Aujourd’hui, la majorité des entrepreneurs ont adopté le Web pour assurer la promotion de leur marque, vendre leurs articles, attirer des prospects et les transformer en des clients fidèles. Sûrement qu’en ce moment même, un potentiel client cherche des renseignements sur vos services. Allez-vous le laisser partir chez vos concurrents ? Suivez alors ces trois conseils qui valent de l’or.

Créer un site internet

Référencement naturel Google

La première chose que vous devez effectuer est la création d’un site Web. C’est une plateforme qui vous permettra de présenter vos produits et vos services de manière personnelle. Ainsi, il doit avoir un design exceptionnel pour attirer des visiteurs. Ces derniers pourront consulter vos produits à leur guise. Il est accessible 24 h/24 et 7 j/7. Vous n’êtes plus obligé d’être tout le temps présent avant que ne se fasse la présentation de votre marque et des articles que vous vendez.

Référencer son site

Il ne suffit pas de procéder seulement à la création du site. Des entrepreneurs comme vous, il en a à foison. Alors, comment les visiteurs vont-ils distinguer votre site parmi ces milliers voire millions de sociétés effectuant la même activité que vous ? Ce n’est possible que si vous optimisez le classement de votre site. Cela permettra à votre entreprise de s’afficher sur la première page des moteurs de recherche. Les internautes pourront alors cliquer là-dessus. Sinon, vous allez beau investir dans la création du site, mais rien ne changera. Vous n’apparaitrez jamais sur les pages de recherche des internautes.

Être présent sur les réseaux sociaux

Après création de site internet et optimisation de votre référencement, il est capital d’établir une stratégie sur les réseaux sociaux. Vous savez qu’aujourd’hui, plus de 90 % des internautes sont connectés aux réseaux sociaux. C’est donc un avantage que vous devez utiliser. Ainsi, vous devez cibler votre public et adopter une bonne politique pour le rediriger vers votre site. Parmi les réseaux sociaux, Facebook est le plus utilisé. Ne négligez pas également Twitter, Instagram, etc.

Pourquoi faut-il référencer son site web ?

Le référencement désigne l’art d’optimiser son site web en améliorant sa visibilité dans les résultats de recherches Google, Yahoo, Bing ou autres moteurs de recherche. Même si la préoccupation quotidienne de tout développeur de site réside dans comment arriver à développer à perfection cet art, il n’en demeure pas moins qu’à la base, il faille savoir pourquoi cela est-il nécessaire. En lisant cet article, vous découvrirez pourquoi référencer son site web.

Redaction web

En quoi le référencement est-il important ?

Avec le développement du web partout dans le monde, peu de chance s’offre à une entreprise de mener sa course sur la toile sans concurrence. Ainsi, pour une entreprise qui espère garder une certaine notoriété sur internet et gagner davantage de clients en ligne, rien ne vaudra une bonne place dans les résultats de recherche des internautes. Et pour réaliser de tels exploits, un bon référencement s’avère nécessaire. Au-delà de tout, le référencement permet tout simplement de rester présent sur le web, un atout considérable pour un site de structure évolutive.

Les différents types de référencement

Il existe plusieurs types de référencement conférés par plusieurs techniques offrant chacune leurs atouts. Entre autres, nous pouvons citer :
  • Le référencement naturel (regroupant toute technique optimisant le positionnement du site dans les résultats de recherches. Ceux-ci se basent sur les liens issus des algorithmes de pertinence des moteurs de recherche. Les annuaires sont beaucoup utilisés dans ce type de référencement. Retrouvez d’ailleurs cet annuaire gratuit qui intègre les fonctionnalités de géolocalisation et de guest-bloging.) ;
  • Le référencement payant (regroupant les méthodes d’optimisation du positionnement des sites en achetant des liens sponsorisés) ;
  • Le référencement international (visant à bien positionner un site sur le marché international) ;
  • Le référencement local (visant à jouer notamment sur les localisations géographiques afin d’offrir aux internautes une meilleure affinité locale).

Vendre en ligne avec l’Inbound Marketing

Pour faire de la publicité pour votre entreprise et vendre en ligne, rien de mieux que le marketing entrant (Inbound Marketing).

Inbound Marketing vise à répondre aux besoins spécifiques des utilisateurs à un moment donné. En sachant exactement de qui nous parlons (Buyer Persona), en les suivant pendant le processus d’achat et en vérifiant l’efficacité de chaque action, nous pouvons diffuser des messages plus pertinents et moins intrusifs.

À un moment donné, les entreprises poursuivaient leur propre objectif composé de profils généraux, vrais mais dispersifs; Le Buyer Persona (profil de l’acheteur), en revanche, envisagent d’étudier un besoin spécifique.

Les piliers du marketing entrant (Inbound Marketing)

Tout d’abord, Inbound Marketing signifie produire un contenu de qualité capable d’attirer des contacts vers la marque de l’entreprise. En fait, le cœur d’Inbound Marketing est précisément le contenu et, par conséquent, tente d’offrir des informations utiles au consommateur, de résoudre ses problèmes et ses besoins. Le contenu doit être aligné sur les intérêts des clients cibles auxquels la société s’adresse, ce n’est qu’ainsi qu’il est possible d’être attractif.

En bref, il est nécessaire de publier les bonnes informations au bon endroit et au bon moment. Aujourd’hui, grâce à des canaux spéciaux (blogs, réseaux sociaux, moteurs de recherche), il est possible de comprendre à quelle heure les contenus proposés sont plus visités par le client cible, permettant ainsi d’affiner de plus en plus le contenu et le rendre visible .

Les leviers les plus importants du marketing entrant

Inbound Marketing est une activité de marketing en ligne qui doit être planifiée sur le long terme, car elle est divisée en 4 phases qui serviront initialement à vous promouvoir et à fidéliser vos clients. Voyez les actions à effectuer pour établir une stratégie d’inbound marketing de succès et si vous avez besoin d’aide vous pouvez contacter l’agence Web Artem qui est spécialisée en Inbound Marketing.

Attirer des visites sur le site internet

Pour attirer votre client potentiel, vous devrez utiliser des outils qui génèrent du trafic sur le site. Pour le faire, vous devez vous concentrer sur ces éléments:

  • SEO (optimisation des pages du site et du blog)
  • Blog (Content Marketing)
  • Marketing sur les réseaux sociaux

Au cours de cette phase, il est impératif d’attirer les clients intéressés par le produit / service proposé sur le site, les réseaux sociaux, les blogs et les campagnes payantes (sociales ou adwords) en construisant correctement le public cible. De là, nous comprenons comment il est essentiel de connaître le client potentiel, de comprendre quels sont ses goûts, ses préférences et ses intérêts.

Référencement naturel Google

Convertir les visiteurs en clients

Une fois l’intérêt développé, il est nécessaire de convertir l’utilisateur en contact spécifique. Les informations de contact sont inestimables pour tout responsable marketing et pour que le visiteur puisse remplir n’importe quel formulaire, le contenu mis à disposition sur le site doit avoir de la valeur pour que cet échange soit un succès, alors oubliez les phrases « nous nous sommes le numéro 1 » et commencez à créer des pages avec un contenu hautement persuasif pour pouvoir conclure la demande de vente ou de contact.

Les outils à utiliser dans cette phase sont:

  • Appel à l’action (Call to action): il s’agit de l’action que le contact doit effectuer après avoir consulté la page.
  • Page de destination (Landing Page): ce sont des pages créées spécifiquement pour la promotion ou pour le contenu que vous souhaitez mettre en évidence.
  • Formulaire: il s’agit du formulaire de demande de contact, indispensable pour transformer un contact générique en une personne / entreprise spécifique.
  • Retargeting: c’est la méthodologie qui permet à ceux qui ont visité le site et n’ont pas effectué l’action d’être interceptés sur le web dans d’autres contextes.

Conclure la vente

La phase finale de chaque stratégie Inbound Marketing consiste à transformer le contact en contrat puis à acquérir un client. Évidemment, tous les contacts que l’entreprise parvient à attirer ne vont pas devenir des clients dans un avenir immédiat, mais ils peuvent peut-être le devenir avec le temps.

La tâche de l’entreprise dans cette période est de maintenir une relation constante (en continuant à proposer des contenus intéressants) afin de rechercher une transformation ultérieure. L’outil à utiliser dans cette phase est l’email marketing: une fois le contact acquis, il faudra l’interfacer en envoyant un email (via des outils professionnels) contenant des offres dédiées.

Fidéliser les clients

Une fois acquis, le client devra le cultiver et le ravir avec des nouveautés et des solutions qui lui sont adressées. Le web nous fournit de nombreux outils pour maintenir une relation durable et fructueuse avec le client: ce n’est qu’ainsi qu’il sera possible de générer un bouche-à-oreille positif et d’alimenter la notoriété de la marque. Les outils à utiliser dans cette phase sont:

  • Réseaux sociaux: les réseaux sociaux sont le principal outil de maintien de la relation avec le client.
  • E-mail: dans cette phase, les e-mails peuvent être utilisés pour tenir le client à jour et maintenir la relation en vie.

Ce sont les 4 actions que vous devez faire pour promouvoir votre site internet si vous voulez vraiment réussir et vendre en ligne.